leihu home

The Rise and Fall of the Message Board

imagined by: James Mathias

Let’s discuss the current state of the internet, and the relative Internet dinosaur “The Message Board”. Currently, almost every site you visit has one, it’s become the new about page, and the new contact us. It has been like this for quite a while now. I can remember just a few years ago–when I first came on the Internet scene–the message board was not a “site staple” but, in fact a “site extra” and was available only on the busiest, most popular of personal/hobby sites or on business and corporate sites that could afford the fees associated with buying, running and maintaining a web forum. There were only a couple of choices of software worth using, and it all cost green backs, something that for a majority of Internet web masters was in short supply. There were a few free alternatives, but nothing that came close to being as functional or easy to use as their pay-to-use brethren.

Skip ahead a year (or so), and the first real players in the free alternative scene emerge, Ikonboard and phpBB. These two boards changed the face of the internet forever. It was now possible for anyone, anywhere, with any budget to have message boards on their personal web-site no matter how large or small the following, it was possible! And the web exploded–seemingly overnight–with forums growing like stubborn weeds in and around every crack and corner of the Interweb. If you didn’t have a message board on your site it was possible, just maybe, that you’d failed your audience, and would never get them to come back, ever. This was the general opinion and consensus of web users and web-site owners alike.

The times, they were a changing, webmasters started foregoing real solid, original content for the standard message board installation containing; fifty empty forums, fourteen empty sub forums and three active participants. Two of which were the site admin, and the site admin pretending to be another member to promote forum growth and activity. It got real bad. It came to a point were entire websites were constructed just to house a forum; the forum was the web-site. There is/was no other place, no other destination on the site. Only the forum, the forum stood alone.

Today, it’s still the “norm”, it’s still acceptable, building a web-site with only a forum, or built around a forum, letting our visitors generate and create our web-sites content for us. Allowing us to get lazy, take a back seat, and forget we even have a site.

I’m guilty of doing it; I’ve let a forum run my entire site on several occasions. I’m not proud of it and I am making strides to change. One forum I used to visit regularly had an admin/owner that was never there, he had the lowest post count of all, and he was the reason you went there in the first place, or at least that’s the general idea I got from the other long term members. This was all crazy, ridiculous and I never thought I’d see a glimmer of change or hope that it would change, and oh, how I’d hoped and prayed.

But I do, and we will, and the net will once again become exactly the thing it’s destined to become. A place to share, teach and learn.

Explain, Jim? Ah yes, my point.

I would be a raving lunatic to try and predict the Internet’s future. That’s not what I’m trying to do here; I am merely making observations and drawing conclusions based on what I know. Please don’t hold me to this, but here’s how I see things.

The message board is starting to decline in popularity; its use is becoming more and more a cliché. The “big” boards are becoming so bloated with catch phrases and keywords that they’ve become unbearably difficult to use or maintain with out some sort of programming education or at the very least, hours of reading f-ing manuals, if manuals even exist. Lack of unique-ness* support by the developers makes it even more difficult to maintain a real forum. Now I’m not naming names or pointing fingers, no one is to blame (No one, no one, no one ever is to blame**) for this decline, no one is at fault. Things change, change is the one true constant. The web is constantly changing, that’s part of the appeal.

So what’s next, what’s going to replace the message boards? Well I think two things will replace the message board as we know it today. One is blogs, they are becoming more main stream, and acceptable, no longer a nerd journal, but a real business tool. I think we’ll begin to see a return to owner generated original content that is high in quality, not just 3 pages of “lol” “smile” in response to some random word game. Seriously, if you want to talk like that use your IM’s and your e-mails and what have you.

Two; I believe message boards will replace message boards. Not just any message boards, but slimmed down, feature friendly, standards compliant, easy to use, extend and make unique message boards. Boards that have big features, but small feature sets, boards with presentation and structure completely separate, boards with tiny footprints but big hearts. I think we’re already seeing the first generation of this type of board coming up over the hill now. But it may be another six months to a year before we see the big players in this new market coming in and really setting up shop, and dominating the market.

All in all I believe that as a collective community the web is starting to move more towards publishing original content, and allowing visitor reaction and interaction with that content, than depending on the visitors to create and build the content of the site for us. That, my friends will only lead us to oblivion.

I don’t have much more to say on this subject, so if you’ve any thoughts please share them and we can discuss it further.

* Unique-ness is skins or modifications to alter the look and feel of the message board.
** Howard Jones said it best, I feel, in 1986

More of the Same

10 recent “Developmentally Able”


hung, orgyen yul-kyi nup-chang tsham
pema kesar dong-po la
ya-tshen ch’og-ki ngodrup nyey
pema jugne zhey-su trag
khortu khadro mangpo kor
khyed-kyi jeysu dag-drub kyee
chin-kyee lab-ch’ir shegsu sol

guru pedma siddhi hung

your comments

24 comments





You know the score, keep it clean and on topic. “Spammers” & “trolls” are decimated on sight.

 

Marko

hm interesting article m8

James Mathias

Thanks Marko,

Do you agree, disagree? Just trying to spark some conversation on the subject.

Marko

Yeah I agree smile

Marko

As you said:
“Not just any message boards, but slimmed down, feature friendly, standards compliant, easy to use, extend and make unique message boards. Boards that have big features, but small feature sets”
I think some forum’s have that see www.punBB.org

James Mathias

Hi Marko,

Yeah punnBB, Vanilla, MyTopix and a few others were on my mind while writing that bit. I didn’t want to single-out any specific software packages, as I didn’t want it to become an advertising venue. But, I definitely believe there are some good options out there right now, of course they still have a ways to go to be great options, but good none-the-less.

pete

well I just wrote someting in here and hit submit, I get an error saying I need to input my email addr… and the fields are erased so I have to retype my comment!

usability has a long ways to go!

James Mathias

Ok, I’ll look into that, might be a bug.

Not sure it’s fair to say “usability has a long way to go” due to a bug in my comment form, but I’ll take it under advisement and get it fixed.

Thanks for pointing it out.

James Mathias

Ok, that bug is now fixed, thank you for pointing it out. I appreciate it.

Kennedy

Told ya, James, wink.


I agree with you on this. Although I don’t like the thought of Messege Boards going out of style, I personally like them.

Great post.

Ben

Haha, I’m certainly guilty of focussing way too much on the message boards and forgetting about the content. I think message boards are valuable, but they’ve just become a usability mess, and the market has been sooo flooded.

James Mathias

@Kennedy Yeah, I didn’t understand what you were saying though.

@Ben Message boards could be valuable if and when they start meeting usuability and user needs, and stop trying to perform functions that should be reserved for a web-site. This of course is all my personal opinion.

Brandon

Nice read, James.

James Mathias

Thanks Brandon, I appreciate it.

Kennedy

@James, Sorry, i’ll try to be more clear next time. smile

You got it fixed anyway, so it doesn’t matter.

Dietrich

I don’t really agree.

To start with, message boards weren’t only for the big businesses able to spend lots of money on the software powering them. For example, W-Agora, which was quite revolutionary, has been around for almost eight years now. This is an entirely free solution powered by the other free and popular PHP and MySQL solutions. And we may also not forget Phorum and some other popular free packages like BoardMaster (Perl). This was long before phpBB.

For the rest, I think you have only looked to a limited group of web masters. A lot of people run a forum as their website, and a lot of them have numerous empty (sub)forums and no members. Mostly, the people who run these boards don’t have any clue about how to run a community or try to have a website looking like another (and thus copying the forum hierarchy) or just run a forum to run a forum. The number of these people has increased over the past years but that does not mean forums are going to become less popular (in fact it looks more like the opposite).

Indeed, small forums will get more popular. It’s not about the features but the possibilities of the forum, extensibility, usability, etc. Some forum packages start to get popular: PunBB, UseBB, etc.

James Mathias

Hi Dietrich,

I did not say for big businesses only, I said

the message board was not a ”site staple“ but, in fact a ”site extra“ and was available only on the busiest, most popular of personal/hobby sites or on business and corporate sites that could afford the fees associated with buying, running and maintaining a web forum.

Which was/is true, I agree that boards like W-Agora and Phorums have been around for a long time, but to be fair, they are not the same kind of message boards I’m talking about here, and even if they were, their individual popularity isn’t anywhere close to any of the software I was referring to here.

As for looking at a limited group of webmasters, I don’t think that’s true either, I have been directly or indirectly involved in the message board community for the last five years as a insider and a user. I’ve carefully watched the trends in message boards, and what I’ve said here not only rings true but hits very close to home personally.

As I’ve said I’m not pointing fingers or naming names, the article is an “in general” look at the message board overall, not an end all and be all.

I am glad the article got people thinking about this, that was the point.

Phil Barnes

the evolution of the site and forum I agree with although the reasoning needs perhaps some extra perspective.

For me a forum is not just an ad hoc central area for the site but a place to build a community. This is mostly overlooked by webmasters and for me is so important.

If you base your site around your content and front page articles then thats great ! but you have high risk in that if you dont post any articles and new content isn’t displayed on the front page then people dont come back as frequently. A successful forum can, from experience, run itself and so people come back not for you but for the other hundreds of people they interact with.

I see sites in the future being run by much more knowledgable webmasters with alot more tools at their disposal. With every generation comes a new younger breed of skilled developers. People are learning things younger and if you dont know or understand something you can just google it!

Forums are still as important now, and much more feature rich but implementing them into a site wide structure that competes with rivals in both content and features is becoming an increasingly difficult task.

David Sissitka

On the other hand, if a forum gets to large and the administrators aren’t strict, things can get hectic. Over at Neowin a lot of people believe that the size of their e penis is determined by their post count. Which leaves you with a lot worthless posts (“LOL”, “Insert random emoticon here.”, “I’m off to the bathroom!”wink. In my opinion, a forum can be a good thing, if it has a purpose other then being your “website”.

Dietrich

Just noting, W-Agora was very widespread before phpBB, several companies have used it too, including two websites run by my own ISP in 2000 and 2001.

But it may be more likely that only businesses and large hobby sites were interested in having an online forum. I don’t think money ever had anything to do with it.

Chris Griego

Manual Trackback

James Mathias

@Dietrich; Money always has everything to do with it. I never disputed W-Agora as being a good piece of software or it’s usefullness, but it is not and has not been a player in the big picture at all.

@Chris, I get the feeling that a few of those folks missed the point entirely or didn’t read the article or are so caught up in their own message board projects that they are afraid to admit the truth, or are in heavy denial.

As far as stating the obvious, as a few said there, I think yes, some of this is obvious, but most of it is not being said, or is being ignored. As for message boards going to the way side, I never said that, In fact I said that message boards would replace message boards, which is just the opposite. Also I don’t think “blogs” in their current incarnation will replace message boards, I feel that if someone were to take a good hard look at the way most web software is developed and marketed, we could make giant strides forward in usability and interest.

Of course as always this is my opinion, and I am not trying to argue here, I am just calling it how I see it.

EB

Forums are an excellent addition to many, but not all, sites. They are fast and effective means of communication–people can sign up and post in a couple of minutes, and their comments are immediately visible.

One of the first things I look for in a site, especially when I’m considering buying something like a special script or some freelance work from a small company, is a forum. In the forum, a company shows how it will treat future customers by the way it treats current ones. Yes, I know this freedom can very easily have drawbacks to the business owner in that even one irrational poster can give a negative or false impression of the business.

But the main benefit of forums, at least to me, is that only in forums do you get the answers you need. How many times have you been irritated by canned email responses that didn’t address your question? Or by a KB FAQ that in its efforts to paint the company in a good light completely skips over the same question that everybody asks–Why can’t ABC software do XYZ? I honestly appreciate a business that comes clean as says something like Yes, we would like to add that functionality. It’s a feature planned for an upcoming version.

In short, forums offer the most personal and permanent access to other people, especially the “big guy” running the place.

But the big problem with forums is that people use them. big grin A forum is wide open in terms of what content can be posted, what format, etc. Many people try to force a forum to function as their own little Amazon.com by making endless rules, overmoderating, adding hacks that fall short, etc. Hey, guys, next time you watch a DVD, post the name of the movie, the year it was made, the main actors, the number of stars you give it, a short review, all in that order. Then everybody else will rate the review. Etc. You get the point.

Forums are popular because they work so well and they allow the little guy to throw up a website. More power to ’em, I say. I may not visit these sites, but I think it’s great that so many people have this option available to them for such a low cost–it’s truly a democratization of the Internet.

If I had to guess, I’d say that blogs will continue to gain popularity, wikis will start sprouting up in more places. But what the Internet is craving right now, in my opinion, is a quality CMS (or whatever you want to call it). A soon as somebody can do for CMSs what the major forum software companies have done for forums, they too will be everywhere.

(BTW James, when I clikcode, the scroll bar goes all the way back to the top.)

Lee

Ah, some very good points raised there, Jimmy.

I agree with the majority of what you have said - but some websites can also benefit from being a forum only website.

Take into account say, a support group of some sort. The main focus there is message boards, and there is no real need for a website to accompany.

James Mathias

Hi Lee,

I don’t necessarily think a support group web-site has to be based on a forum only solution, in fact I don’t think forums are a very good tool for true customer support.

add comment

24 comments